sEO for Vacation Rentals

Internet marketing is exceedingly competitive, so if you’re just starting out it’s important to establish your firm as a brand and market to your immediate location.  If you’re starting from scratch, it’s important to set your expectations accordingly.  You’re not going to come in and start ranking for ‘Los Angeles event planner’ right away. Start thinking in terms of years if you’re trying to rank for such a highly competitive term.
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Target Local keywords

In the meantime, set your sights on local traffic. Let’s say you’re a event planner serving clients throughout Southern California. You’re based in Thousand Oaks, a city in Ventura County (neighbor to Los Angeles County). Though you’ll eventually target “Ventura County personal injury attorney” and later, “Los Angeles personal injury attorney,” when you begin optimizing, target keyword phrases like:
  • Event planner Thousand Oaks 
  • Meeting planner Thousand Oaks
  • Corporate event planner Thousand Oaks
Your best shot at early success is to capture the traffic in your city. Targeting more competitive regions should be part of your long-term plan, but it should be done after you’ve secured branded traffic and start to rank prominently for searches in and around your physical location.

Add yourself to Google

The next step when it comes to thinking locally is securing inclusion in Google My Business and other local directories. Establishing a local listing in Google allows your event planning firm to appear prominently on the SERP, within Google Maps.

You want to rank in those maps for your immediate area. Getting into maps is going to be a major source of traffic. Optimize your local listings and invest the time and money to find and gain inclusion in all of the major event planning directories on the Internet. The citations you build will help your listing rank more prominently and the most popular attorney directories online can be a valuable source of traffic.

Organize By Practice Areas

It’s imperative that event planning firms to organize their sites according to practice areas.
Devote a lot of content to your practice areas. People that are looking for event planner are doing research, so the more information and insight you can offer about your practice and experience, the better your chances of ranking for varied terms are.

The structure will be different for each event planning firm, but in general, we recommend building your site architecture around practice areas, for example for a corporate event planner the categories could be:
  • Business Meeting
  • Product Launch
  • Executive Dinner
  • International Meetings​

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