sEO for Architects

Internet marketing is exceedingly competitive, so if you’re just starting out it’s important to establish your firm as a brand and market to your immediate location.  If you’re starting from scratch, it’s important to set your expectations accordingly.  You’re not going to come in and start ranking for ‘Philadelphia Residential Architects’ right away. Start thinking in terms of years if you’re trying to rank for such a highly competitive term.

Get started with these suggestions or contact us for professional SEO services.

# 1 | Target Local keywords

In the meantime, set your sights on local traffic. Let’s say you’re a event planner serving clients throughout Eastern Pennsylvania. You’re based in West Chester, a city near Philadelphia. Though you’ll eventually target “Philadelphia Residential Architects”, when you begin optimizing, target keyword phrases like:
  • Residential Architect West Chester PA
  • Home Architect West Chester PA
Targeting more competitive regions should be part of your long-term plan, but it should be done after you’ve secured branded traffic and start to rank prominently for searches around your physical location.

# 2 | Add yourself to Google

The next step when it comes to thinking locally is securing inclusion in Google My Business and other local directories. Establishing a local listing in Google allows your event planning firm to appear prominently on the SERP, within Google Maps.

You want to rank in those maps for your immediate area. Getting into maps is going to be a major source of traffic. Optimize your local listings and invest the time and money to find and gain inclusion in all of the major event planning directories on the Internet. The citations you build will help your listing rank more prominently and the most popular attorney directories online can be a valuable source of traffic.

# 3 | Organize By Practice Areas

It’s imperative that event planning firms to organize their sites according to practice areas.
Devote a lot of content to your practice areas. People that are looking for event planner are doing research, so the more information and insight you can offer about your practice and experience, the better your chances of ranking for varied terms are.

The structure will be different for each event planning firm, but in general, we recommend building your site architecture around practice areas, for example for a corporate event planner the categories could be:
  • New Homes
  • Renovations
  • Apartments

# 4 | Reviews, Reviews, Reviews

# 5 | speed up your site

# 6 | Pin it to Pinterest
Get your best customers to post reviews on Google and Yelp.  Search engines love online reviews for one reason; consumers love online reviews. They're in the business of providing people on-the-go or at home with the most accurate information to help them predict and make decisions around their future purchases. The faster they can do that, the more consumers will turn to them time and time again. Have a look at a screenshot of results from Yelp for the keywords "fashion boutique Toronto."
Google is making load speed increasingly more important factor in search results. While no one knows what Google considers minimum load time, our client see a significant improvement in rankings when we focus on load speed.

According to industry surveys, nearly half of users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 
For sites with products with images, Pinterest is an ideal component of your Social SEO strategy.  First, the audience tends to be older women.  Second Google loves Pinterest so content posted on Pinterest will get indexed on Google within one day. Finally, it very easily to add geo-modified tags using Foursquare integration with Pinterest.