What is Content Marketing?
Content marketing is a set of tactics which focus on creating valuable and relevant content to enable a web page to well ranked for a specific keyword because it satisfies search engines need for quality content.
How does it work?
The web has changed the way we write marketing copy. The consumer is now in control.
In the past, differentiation was the way to be noticed. Headlines were meant to provoke, stimulate a second look, and ask the reader to think. In other words, to cut through the clutter. Today's marketeer is far more interested in inserting their product or idea into the flow of a consumer's acquisition of information.
So the starting point is keywords and content marketing.
Be it blogs about the top 10 things consumers should consider when selecting a vacation rental or a product description used on an e-commerce site, the text must be written with keywords in mind; their density, position on a page, use as anchor texts, and placement in the hidden HTML tags.
Content marketing is a strategic approach focused on creating relevant and consistent content to attract and retain a defined audience — and, ultimately, to drive profitable customer action.
It is the art of communicating with customers without selling. Instead of pitching products or services, we deliver information that makes buyer more intelligent. The essence of this content strategy is the belief that if businesses deliver consistent and valuable information to buyers, they will ultimately reward them with their business and loyalty.
We support English and French content management projects by providing SEO optimized text of various lengths.
In other words, we'll help you catch the wave your customer is surfing.