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Content Marketing



Our Services
  • SEO-ready product descriptions
  • SEO-ready press releases
  • Pro Wikipedia entries

What is Content Marketing?

Content marketing is a set of tactics which focus on creating valuable and relevant content to enable a web page to well ranked for a specific keyword because it satisfies search engines need for quality content.

How does it work?


The web has changed the way we write marketing copy. The consumer is now in control.

In the past, differentiation was the way to be noticed. Headlines were meant to provoke, stimulate a second look, and ask the reader to think. In other words, to cut through the clutter.  Today's marketeer is far more interested in inserting their product or idea into the flow of a consumer's acquisition of information.  

So the starting point is keywords and content marketing.

Be it blogs about the top 10 things consumers should consider when selecting a vacation rental or a product description used on an e-commerce site, the text must be written with keywords in mind;  their density, position on a page, use as anchor texts, and placement in the hidden HTML tags.

Content marketing is a strategic approach focused on creating relevant and consistent content to attract and retain a defined audience — and, ultimately, to drive profitable customer action.

It is the art of communicating with customers without selling.  Instead of pitching products or services, we deliver information that makes buyer more intelligent. The essence of this content strategy is the belief that if  businesses deliver consistent and valuable information to buyers, they will ultimately reward them with their business and loyalty.

We support English and French content management projects by providing SEO optimized text of various lengths.
  • Short Product Description - 150 to 350 words 
  • Long Product Description - 350 to 450 words 
  • Blog & Press Release  - 400 to 600 words
  • Special Text - 1200 to 1800 words
  • Wikipedia entries - 400 to 600 words

In other words, we'll help you catch the wave your customer is surfing.

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Marketing & SEO consultant in San Francisco offering Innovative strategies to enhance local & global presence on Google, Bing, and Yahoo.

COSSON Digital is located in San Francisco, CA and serves clients in and around San Francisco, San Jose, New York City, Paris, London, Los Angeles, Philadelphia, Orlando, Saint Petersburg.

We work with event planners, interior designers, antique dealers, vacation rentals, architects, real estate agents & lawyers. - links


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​COSSON Digital Marketing & SEO
5235 Diamond Heights Blvd #212
San Francisco, CA 94131

+1 (415) 359-7407 | rating: 5 -9 votes
Copyright © 2016 Cosson Digital